Social media need to be used as a tool, not the response for a lack of objectives and objectives. Your agency must be coming up with a prepare for social media that integrates with your existing messaging content, method and audience. You've got larger things to worry about than not having a Facebook page if there isn't one.
As a media expert for numerous years I always discussed targeting products to niche markets using television, paper and radio. Target yes, but still relying on the content of the media being used. If you didn't listen to that radio station or read that paper, you would never ever see or hear my targeted advertisement. Now I can discover that targeted advertisement as quickly as I type my here search inquiry into Google. Now that is as targeted as you'll ever get and better still, targeted to a global audience to boot.
You are a president of company advancement for a large, globally-known company. The board of directors has actually asked you to find brand-new methods of connecting with potential customers. Let's go back to the example of chain drug stores. The number of fans is incredible - 433,000 - when you consider how couple of fans Competitor # 1 has (5,967) and that Rival # 2's page (88 fans) is apparently produced by somebody outside the company. If you are in service development for the competitors, do you think there is a seriousness to use social networks successfully?
When provided these three choices, we selected face-to-face interactions when we knew we had to make a special connection with someone. Telephone connections happened when we did not need as much intimacy or when range avoided us from making in person contact. We resorted to the letter as the least personal form of interaction.
When people like what you need to say, they will share it - period. And when they share it, the online search engine will take notification. Write premium material & updates, and let the rest happen naturally.
Channelize your inquisitiveness in properly. In media be inquisitive and make money too. Media not just permits a fantastic profession and a gratifying job, but also some terrific cash to be made.